Company Profile:
A renowned premium hairdresser salon that is equipped with the latest equipment, imported products, highly trained professionals and specialized staff. This salon has got services for all ages from hairstyles for men and women, girls, boys and even for babies. They have an array of services to choose from starting with hair colouring, hair styling, hair extensions to quirky haircuts, fun shaving for men and even hair highlighting.
What was the brief?
- To build brand awareness
- Establish customer loyalty
What did we do:
- We get the salon listed on online directories such as Google My Business because 70 percent of the individuals looking for a service will check online before stepping into the actual store and 83 percent of the searches are done using Google, so, being listed on Google My Business was important for marketing the salon.
- As social media management is one of the top marketing skills, we created posts to highlight the strong brand voice of the salon. Social Media helped us in spreading more awareness about the services, and create brand loyalty among customers by reinforcing what makes the salon unique.
- We used User-generated content into marketing initiatives and it led to more trustworthy engagement with customers and increased the likelihood of visiting the salon.
