Company Profile:
This authentic Italian gelato brand was one of the first of its kind, a revolution in a market saturated with mediocre ice creams. Since its conception in 2010 the brand has opened multiple outlets all over UAE specializing in freshly made artisan gelatos in Dubai.
What was the brief?
Increasing Social Media presence with Instagram reach
Creative Strategy
End user engagement
What did we do:
We started by creating a social media framework for the brand that targeted different user demographics. Creatives that include posters and videos/reels were planned to focus on various aspects of the brand and its services. Raising awareness about the brand and then promoting the service was undertaken in step-by-step increments to establish the brand identity successfully. The results were gradual and incremental with followers and loyal clients getting added each day.
