Company Profile:
A leading toy store in UAE has started the journey in Al Ain, in the year 1990. With over 6000 toys to choose from, the stores offer an unrivalled range of unique and exclusive Toys for boys, girls, babies and toddlers and are the pre-eminent place for the Trending Toys, New Launches, and many other great values under one roof.
What was the brief?
Social media is becoming increasingly crowded. There are numerous accounts that discuss the same topic and have already established their authority. Users become picky when there is so much content available. They dislike following pages that post redundant content that other creators have already posted. As a result, our task was to design a FOMO (Fear of Missing Out). We wanted users to feel as though they were missing out on information if they did not follow this leading toy store. That is not easy. We cracked the code after a series of trial-and-error methods, and the followers just kept coming.
What did we do:
- Thoroughly research your competitors
Our team made certain that we were familiar with and understood other top Instagram accounts in the same niche. This allowed us to monitor their posting frequency, content topics, hashtags, and engagement rates.
With our data in hand, our social media team could quickly determine which posts performed well and which topics received the most likes and shares.
In fact, this is something we do on a regular basis. Even though we have done our research in the past, we continue to update our data and analytics with the most recent figures.
- Write posts about current events.
The three pillars of your Instagram growth are consistency, engagement, and content. And if you miss any of the three, your follower growth will be slow. We knew that our content strategy had to be spot-on in order for anyone to follow us.
Our team used our research to identify the topics with the highest engagement in our niche. We created original content about special events and engagement posts. These topics were constantly trending and could be found all over the explore page.
When the majority of people on our page were active, our team made certain that we consistently posted great content. This immediately increased our engagement and impressions, allowing us to reach a large number of new users.
