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Case Study

Expanding Horizons: Weleet Goes Digital and Global with Tecfuge’s Support

Client Name: Weleet

Weleet, a renowned brand specializing in millet-based products, was limited by its sole reliance on offline channels, which restricted market reach and scalability. To address these challenges and drive growth, Tecfuge facilitated Weleet’s entry into the digital marketplace. We launched their online sales on Amazon and expanded to Flipkart, Myntra, Meesho, and local delivery platforms like Instamart and Blinkit. Additionally, we helped Weleet enter the UAE market with listings on Amazon and Noon. Our support also included production innovation and staying abreast of new product trends to enhance their market presence.

Problem Statement

Weleet, a distinguished brand specializing in millet-based products and recognized by the Millet Foundation, initially operated solely through offline channels. The brand faced limitations in market reach and scalability. With a strong offline presence but no online sales, they sought to tap into the digital marketplace to expand their customer base and drive growth. Additionally, they aimed to innovate their product offerings and explore new markets.

Solution

Tecfuge launched Weleet’s online sales journey by starting with Amazon, followed by expansion to Flipkart, Myntra, and Meesho. We further developed their presence on hyper-local delivery platforms like Instamart and Blinkit. Our efforts also included scaling Weleet’s operations to the UAE market, where they registered and began selling on Amazon and Noon. Beyond digital expansion, we contributed to production innovation and kept Weleet updated with new product market trends.

Results Achieved:

  • Successful Online Expansion: Weleet established a strong presence on major e-commerce platforms, significantly increasing their online visibility and sales.

  • Global Market Entry: Successful registration and sales in the UAE market opened new revenue streams and growth opportunities.

  • Increased Sales Potential: The comprehensive digital strategy created a substantial growth portfolio, driving increased sales and brand recognition.

  • Hyper-local Market Penetration: Integration with local delivery apps enhanced their reach and convenience for customers in the immediate vicinity.

  • Enhanced Product Innovation: Contributions to production and market updates led to improved product offerings and market responsiveness.

  • Scalable Operations: The digital and international expansion strategies provided a scalable framework for future growth and market entry.

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Case Study

Expanding Horizons: Weleet Goes Digital and Global with Tecfuge’s Support

The company needed to complete a complex migration on a tight deadline to avoid millions of dollars in post-contract fees and fines.


✔︎ Modern infrastructure
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Scaling Success: Colorland Toys Overhauls Operations with Odoo

The company needed to complete a complex migration on a tight deadline to avoid millions of dollars in post-contract fees and fines.


✔︎ Modern infrastructure
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Expanding Horizons: Weleet Goes Digital and Global with Tecfuge’s Support

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